Coldplay's new album is on track to become one of the fastest-selling in chart history after 125,000 were bought on day one.
Viva La Vida, Or Death And All His Friends is Chris Martin and Co's fourth studio album and is expected to shift 400,000 to 500,000 by next weekend.
A cert to top tomorrow's album charts, it is widely tipped to be the fastest selling record of the year.
It will be a boost to label EMI, hit by falling CD sales as fans turn to downloads.
But in the all-time stakes the album is unlikely to beat Oasis's Be Here Now.
Here are the five most bought albums in their first week in British music history:
01. Be Here Now - Oasis, 1997 (695,761)
02. X&Y - Coldplay, 2005 (464,552)
03. Life for Rent - Dido, 2003 (400,351)
04. Spirit - Leona Lewis, 2007 (375,872)
05. Intensive Care - Robbie Williams, 2005 (374,000)
Source: www.mirror.co.uk