A Closer Look At Liam Gallagher's Pretty Green Look Book

Creative design agency One Big Company designed the new S/S 2012 look book for Liam Gallagher’s clothing brand Pretty Green, which was then printed by Principal Colour in Kent. This beautifully made object was inspired by record sleeves and features stunning photography shot on London’s Hampstead Heath. We caught up with designer Dave Uprichard to find out what goes into putting a look book together.

Your most recent project has been the creation of a look book for Liam Gallagher’s clothing company Pretty Green. How did the collaboration come about?

Myself, Matt and Neil (the other members of the One Big Company team) were contacted by a former colleague from our time at Ted Baker who now designs the collections for Pretty Green.

What do you think sets the Pretty Green collection apart from other fashion collections for men?

Apart from the inherent sense of cool which comes through its associations with Liam Gallagher and the best bits of the British music scene what’s great about Pretty Green compared to other fashion collections is that each season is different - obviously your staples are still there but there’s no taking the best selling styles from previous collections, adding a different button or pocket to it and rolling out something which is 99% the same as last year.

Read the full article and check out some exclusive pictures of the Spring/Summer 2012 collection here.

Source: principalcolour.tumblr.com

Thanks to AG