Pretty Green, Liam Gallagher's fashion label, invited the first 50 people who bought sunglasses from the new range to take part in a photo shoot by Tom Oxley for an ad campaign by Holler.
The images were then used to create a film to be used to promote the range. In addition, a mini-documentary will be seeded online.
The work was created by Barry Markham and directed by Charlie Lightening through Lightening Productions.
Click here to watch the short video.
Source: www.campaignlive.co.uk
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